In times of injustice, silence is not neutral. It is a
choice. And as the crisis in Palestine deepens, people all around the world are
watching which companies stay quiet and which ones choose to speak.
Over the last few years, some global and local brands have
stood up publicly in support of Palestinian rights. They have issued
statements, donated to humanitarian causes, amplified Palestinian voices, or
cut ties with companies involved in occupation and violence.
This matters. Brands are not just businesses. They shape
culture, public opinion, and global conversations. When a brand takes a stand,
it reaches millions. It tells its audience that human life is not up for
debate. That occupation and apartheid are wrong. That even in business, values
matter.
This article lists the brands that have supported Palestine
in different ways, some through their platforms, others with their money or
influence. It also explores what kind of support is meaningful and what makes
it more than just a marketing move.
Here’s what to know.
Patagonia
Patagonia has consistently stood for environmental justice,
but it is also one of the few companies that spoke in defense of Palestinian
rights.
In 2021, during the violent attacks on Gaza, Patagonia
posted resources and educational content related to the occupation and Israeli
apartheid.
They shared material from human rights organizations that
explained what Palestinians are facing. They did not use vague language. They
were clear about the power imbalance and the systemic violence.
What made their support matter is that it was consistent. It
was not just a one-time post or seasonal sympathy.
Patagonia did not treat Palestine as a trend. They
acknowledged the issue and used their platform to educate others.
Ben and Jerry’s
Ben and Jerry’s, the American ice cream brand, took one of
the boldest steps by announcing it would stop selling its products in illegal
Israeli settlements.
This decision caused backlash in political and media
circles, but the company stood by it. They said their decision was about
aligning their business with their values.
They made it clear that supporting Palestinian rights does
not mean being anti-Israel or anti-Jewish. It means being against occupation,
segregation, and forced displacement. The company emphasized that opposing
illegal settlements is in line with international law.
Ben and Jerry’s has a history of taking positions on tough
issues, from climate change to racial justice. Supporting Palestine was
consistent with that legacy.
They did not back away when criticized. They showed what
ethical consistency looks like.
Lush Cosmetics
Lush is a UK-based cosmetics brand known for supporting
ethical causes. In the past, Lush released statements calling out the
occupation and highlighting the human cost of conflict in Palestine.
One of their in-store campaigns ran a short video explaining
what daily life looks like for Palestinians under military rule.
They received heavy criticism and were accused of being too
political. But Lush did not apologize or remove the content.
They defended their right to speak about human rights and
said businesses have a responsibility to stand with the oppressed.
Lush has also raised money for aid efforts and amplified
Palestinian voices on its social media. While most beauty brands stay silent,
Lush chose not to.
Alo Yoga
Alo Yoga made a donation to the Palestine Children’s Relief
Fund, a well-respected organization providing critical medical aid in Gaza.
Unlike some brands, Alo Yoga did not make a public announcement, but the
donation was confirmed.
It was a quiet, respectful move that didn’t center the
brand, but the cause itself.
This approach earned praise from customers who believe that
brands can do the right thing without needing credit for it.
Especially in the wellness industry, where many companies
avoid conflict topics, Alo Yoga’s choice stood out.
Bella Hadid’s Influence
Bella Hadid has become one of the most visible and outspoken
supporters of Palestinian rights in the fashion world. She has repeatedly used
her voice, platform, and influence to highlight Palestinian suffering and
protest Israeli policies.
Her efforts have often come at a cost. She has lost
endorsements and faced personal attacks, but she has not stopped.
She has also supported organizations like UNRWA and PCRF and
continues to attend protests and speak on platforms that reach millions.
Her stance has forced brands like Dior, Michael Kors, and
others to either clarify their position or stay associated with her strong
values.
When a public figure with influence takes a consistent
stance, it has real effects. Bella Hadid has made Palestinian advocacy visible
in places where it was once considered too controversial to touch.
Independent Brands and Creators
Many small businesses, especially in countries like
Pakistan, Malaysia, Turkey, and South Africa, have actively supported the
Palestinian cause. Some have created merchandise where all profits go to humanitarian
aid. Others have held fundraisers or partnered with NGOs working in Gaza and
the West Bank.
Independent creators on Instagram, Etsy, and TikTok have
also contributed to awareness by creating content, art, and apparel that
reflects Palestinian culture and resistance. These efforts may not make
headlines, but they contribute to the global conversation.
Even small gestures, like refusing to collaborate with
brands that are complicit in oppression, have made a difference in how people
choose what to buy and who to support.
The Role of Consumer Pressure
None of this would be happening if consumers had stayed
silent. People are more aware than ever of how their money influences power.
Social media campaigns, organized boycotts, and open letters have pushed
companies to clarify where they stand.
In 2023 and 2024, the #BoycottSupportPalestine movement
picked up momentum globally. Customers demanded brands take sides, and many
companies had to respond, even if reluctantly. It was no longer acceptable to
stay silent. People wanted action, not neutrality.
The truth is, most companies would prefer to stay neutral,
especially in complex political issues. But when enough people ask questions
and demand clarity, silence becomes impossible.
Consumer pressure has played a major role in forcing
companies to act, or at least explain why they won’t.
What Real Support Looks Like
Real support is not a single post during a crisis. It’s not
jumping on a trend or copying what other companies are doing. Real support
looks like this:
- Refusing
to profit from systems of oppression
- Speaking
up even when it’s unpopular
- Partnering
with verified humanitarian organizations
- Supporting
employees and customers who speak out
- Choosing
ethics over brand safety
Support for Palestine is not just about one conflict. It’s
about the principle that no people should live under siege, without rights,
without dignity, and without justice.
Companies that understand this are setting a new standard.
They’re showing that you can be successful and ethical at the same time. That
your brand can mean something more than just profit.
FAQS
Which global brands have publicly supported Palestine?
Patagonia, Ben and Jerry’s, Lush Cosmetics, and Alo Yoga are among the few global brands that have expressed support for Palestinian rights through statements, donations, or awareness campaigns.
What did Ben and Jerry’s do to support Palestine?
Ben and Jerry’s announced they would stop selling their products in illegal Israeli settlements. They emphasized that their decision was about aligning their business with human rights and international law, not about taking an anti-Israel stance.
How did Bella Hadid influence brand support for Palestine?
Bella Hadid’s outspoken support for Palestinian rights has drawn global attention and pressured fashion brands to either clarify their positions or align with her advocacy. She uses her influence to highlight injustice and has faced professional risks for doing so.
What kind of support is considered meaningful from brands?
Meaningful support includes consistent advocacy, donations to verified aid organizations, refusing to profit from occupation, and speaking up even when it is unpopular. It’s more than just a one-time social media post.
How has consumer pressure influenced brands to take a stance?
Consumers have played a major role through boycotts, social media activism, and direct questioning of companies. Public pressure has made it harder for brands to stay silent or neutral on the issue of Palestinian rights.