Tesla registrations plunged across key European markets in November, signaling mounting pressure as the EV maker struggles to halt market-share losses.
Elon Musk's company however sold more automobiles in Norway and Italy than in November last year, partly offsetting losses elsewhere.
Monthly registrations, a proxy for sales, plummeted by 58% in France to 1,593 vehicles sold, by 59% to 1,466 cars in Sweden, by 49% to 534 cars in Denmark, by 44% in the Netherlands to 1,627, by 47% in Portugal to 425, and by 9% in Spain to 1,523, official statistics revealed.
However in Norway, they almost tripled to 6,215 automobiles, shattering the country's annual sales record with one month to spare. Registrations in Italy surged by 58% to 1,281, but remain down 28% year-to-date.
Tesla's overall market share in Europe fell to 1.6% between January and October from 2.4% a year earlier, indicating a declining trend for the company whose iconic Model Y SUV was the best-selling model in both Europe and the world as recently as 2023.
Late last year, the company's slump in Europe started when its CEO, Elon Musk, publicly lauded right-wing politicians, sparking protests and opening new tabs throughout the region.
In November, a major fire at a Tesla store in Southern France prompted prosecutors to initiate a criminal probe, local media reported.
Although Musk devoted most of this year to Tesla's robotics endeavors and gaining shareholder approval for his $1 trillion compensation plan, his company also attempted to win back customers earlier this year by releasing an updated Model Y.
By the end of November, however, just a few less expensive Model Ys, priced at 40,000 euros ($46,468) in Germany, had made it to European markets.
Sales of the Model Y decreased by 67% in Sweden, 62% in the Netherlands, 55% in Portugal, 44% in Italy and 74% in Denmark. They surged 19% to 3,648 automobiles in Norway.
How did Tesla's November declines vary by country and model?
Tesla's enrollments in crucial European requests plunged sprucely in November 2025, signaling adding pressure on the company as it struggles to stop request- share losses. For illustration, enrollments fell 58 in France to 1,593 vehicles and 49 in Denmark to 534 vehicles time- on- time.
The Model Y, Tesla’s former top dealer in Europe, saw a 74% drop in enrollments in Denmark, slipping to 23rd most popular vehicle there. Although the Model 3 saw a 29 rise in Danish enrollments , this still underlined the overall downcast trend for Tesla.
Experts attribute this decline to boosted competition from Chinese EV makers, plus new and refreshed models from established manufacturers. In addition, Tesla's request slide followed CEO Elon Musk's controversial political commentary in Europe and a business focus shift toward robotics and shareholder precedences, arguably letting EV deals falter.