BRAC Bank has entered a partnership with Qatar Airways to provide exclusive
travel discounts for its debit and credit cardholders, enhancing travel
benefits for customers. This deal allows BRAC Bank cardholders to enjoy up to
15% discounts on Qatar Airways flights, strengthening ties between financial
services and airline travel benefits.
BRAC Bank and Qatar Airways Collaborate for Travel Discounts
BRAC Bank, one of Bangladesh's prominent banking
institutions, has formalised a partnership deal with Qatar Airways to offer
exclusive travel discounts for the bank's debit and credit cardholders. As
reported by The Business Standard, this collaboration aims to provide BRAC Bank
customers with unique savings on flight bookings through Qatar Airways, a
leading global airline renowned for quality service.
According to details available on BRAC Bank’s official
platform, cardholders can receive discounts up to 15% on airline tickets by
using their BRAC Bank Credit or Debit cards. The exact discount rates are
subject to merchant discretion, but the overall programme reflects a broad
effort to incentivise travel among BRAC Bank’s customer base.
Benefits for BRAC Bank Customers
The partnership creates significant benefits for BRAC Bank’s
retail banking clients who frequently travel internationally. Cardholders can
take advantage of promotional offers and discounted fares specifically
negotiated with Qatar Airways. This initiative aligns with BRAC Bank’s ongoing
strategy to enhance its service offerings in retail and premium banking
segments.
Mehruba Reza, Head of Premium Banking Segment at BRAC Bank,
has previously emphasised the importance of expanding customer benefits through
strategic partnerships. This Qatar Airways deal complements earlier
collaborations, such as BRAC Bank’s alliance with ShareTrip, the leading travel
and lifestyle platform in Bangladesh, which provides premium banking senior
customers with exclusive vouchers and discounts on travel services.
Qatar Airways Role and Customer Engagement
Qatar Airways, recognised internationally for its premium
flights, has actively sought partnerships to expand its reach among Bangladeshi
travellers. The airline’s Privilege Club programme facilitates earning Avios
points redeemable for award tickets, upgrades, and additional services, further
enhancing customer value.
This new alliance with BRAC Bank is another outreach effort
to engage the growing customer segment in Bangladesh interested in
international travel, supported by reliable banking partnerships. The
cooperation is expected to boost ticket sales and customer loyalty on both
sides, offering seamless travel experience enhancements.
Travel Industry Context in Bangladesh
Bangladesh’s travel and tourism sector continues to expand,
supported by online platforms and airline partnerships eager to capture
increasing demand. BRAC Bank’s deal comes amid several competitive moves within
the banking and travel industries, where other banks also offer flight
discounts through different carriers and platforms such as ShareTrip.
This strategic positioning underscores the importance of
supplementary perks for customers seeking convenience and cost savings,
particularly in light of rising overseas travel post-pandemic and growing
affluence among certain consumer segments.
Customer Experience and Market Impact
With this partnership, BRAC Bank cardholders now have access
to exclusive travel discounts that can be leveraged for both business and
leisure trips via Qatar Airways. The move is poised to enhance BRAC Bank’s
appeal and retain customers by integrating banking benefits with lifestyle and
travel solutions, thus reinforcing its status in Bangladesh’s competitive
banking sector.
Observers note that such collaborations exemplify the increasingly interconnected nature of finance and travel services, benefiting consumers who demand flexibility and added value from their banking products.